Results
CAC Reduction
$320
From $850 (-62%)
ROAS
4.7x
From 1.8x
MRR Growth
$120k
From $12k in 9mo
The Challenge
TechPilot had a great product but was spending $30k/month on Google Ads with a $850 CAC and no clear attribution model. They didn't know which campaigns were driving revenue versus vanity metrics.
Our Solution
We rebuilt their entire paid media strategy from scratch—proper conversion tracking, new audience segments, LinkedIn ABM campaigns, and a multi-touch attribution model. Introduced retargeting sequences and created dedicated landing pages for each ICP segment.
The Results
CAC reduced from $850 to $320, ROAS improved from 1.8x to 4.7x, and the company grew from $12k to $120k MRR over 9 months while reducing monthly ad spend by 20%.