Web & DigitalD2C / Lifestyle

Botanica — D2C Plant & Lifestyle Store

A lush, conversion-optimized e-commerce store for a premium plant and home goods brand with subscription boxes.

Botanica Living
Completed October 5, 2024
Shopify PlusLiquidReactKlaviyoLoyaltyLionRecharge
Botanica e-commerce store

Results

Cart Abandonment

41%

From 78% (-37pts)

Avg Order Value

+55%

vs. previous store

90-day Revenue

+180%

MoM growth

The Challenge

Botanica was generating good social media engagement but struggling to convert followers into customers. Their Shopify store looked generic and the checkout experience was causing a 78% cart abandonment rate.

Our Solution

We redesigned their Shopify store with custom development, implementing immersive product pages, a subscription box configurator, loyalty program, and a streamlined 3-step checkout that eliminated friction.

The Results

Cart abandonment dropped from 78% to 41%, average order value increased 55% due to the subscription configurator, and monthly revenue grew 180% within the first 90 days.

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