Web & DigitalFinTech

Vertex Finance — Organic Growth to #1 in Search

SEO and content strategy that took a fintech startup from page 5 to the #1 position for their primary keyword within 14 months.

Vertex Finance
Completed January 20, 2025
AhrefsSEMrushScreaming FrogGoogle Search ConsoleSurferSEO
SEO analytics growth chart

Results

Organic Traffic

45k/mo

From 800/mo

Target Keyword

#1

From page 5

Organic Signups

68%

From 8% of total

The Challenge

Vertex Finance had excellent financial planning tools but zero organic search presence. They were paying $25k/month in Google Ads for traffic that went nowhere. Competitors dominated all their target keywords.

Our Solution

We conducted a comprehensive SEO audit, rebuilt their site architecture for search, developed a topical authority strategy across personal finance topics, and executed a systematic content and link building program producing 2 high-quality articles weekly.

The Results

Organic traffic grew from 800 to 45,000 monthly visitors. The main keyword 'financial planning software' reached #1 position, and organic now drives 68% of new signups vs. 8% previously.

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